Profit Margin & Markup Calculator

Enter your cost and selling price to see your profit margin and markup — or work backwards from a target margin or markup to find the price you should charge.

Cost per unit ($)

Selling price per unit ($)

Profit per unit–

Profit margin–

Markup–

What price gives me a target margin?

Cost per unit ($)

Target margin (%)

Charge – per unit.

What price gives me a target markup?

Cost per unit ($)

Target markup (%)

Charge – per unit.

Margin vs. markup — what's the difference?

Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. The same dollar amount of profit produces a lower margin percentage than markup percentage, because margin divides by the larger number (price) and markup divides by the smaller number (cost). A 50% markup is only a 33.3% margin — they are not interchangeable one-to-one.

Markup	Margin
25%	20%
50%	33.3%
100%	50%
150%	60%
300%	75%

For informational purposes only. This calculator and the figures on this page are general estimates, not financial, tax, legal, or professional advice. Actual results vary by business, location, and circumstances — verify with a qualified professional before making decisions. Benchmark data last checked August 2026; see sources cited below.